The traces of ad intrusions can be traced back in time a few years ago when Meta-owned WhatsApp launched WhatsApp Business in India in 2018. According to Verloop, WhatsApp messages have a 90%-plus open rate in the first hour of message delivery, and brands have achieved upto 38% conversions.
India is one of the biggest markets for WhatsApp with over 550 million users and such a large user base offers massive opportunities for brands to tap into. More and more promotional messages are flooding WhatsApp and the trend has gained momentum in the last few months.Īccording to a localcircles survey, more than one in two Indians are receiving four or more spam messages each day, while 95% of those surveyed confirmed they received at least one spam message on WhatsApp. And just when you thought that WhatsApp was a private space, out of bounds to those pesky intruders, it too has blinked.
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